Itís been said that Joe Bonamassa is the best guitarist youíve never heard of. Of course, those of us who are on the inside of the blues and blues-rock world know all about him, and how massively talented he is. With twelve albums to his credit, and possibly his best release hitting store shelves tomorrow, Joe is clearly on top of his game. This is a man that has a concise objective: Put on a killer live show and bring that sort of energy to the CD. That plan has allowed him to build a fanbase full of Bona-Rockers that absolutely love him and his music.†We got a chance to spend a little time with Joe yesterday, and hereís how it went:
Joe: Yeah, they liked it. About 2,500 people showed up and it was great, they were really rocking in there. It was a good time. In Cincinnati, at the Taft Theater, we got even more; we had about 3,000. I think we are on a bit of a roll, the band is great and the shows have been real cool.
A lot of people ask where have I been? Iíve been here. Where have they been?! Iíve been here! [laughs]
This should put it all in perspective; do you know who is on the cover of Rolling Stone this week?
Even worse, this one is Snooki. Sheís on a show called Jersey Shore. So quite frankly, the Rolling Stone has as much credibility as the National Enquirer. Honestly, that magazine has never printed my name in there at all. 12 records. Hundreds of thousands of tickets sold every year throughout the world, and my name has never appeared in Rolling Stone. I actually take that as a badge of honor. Same thing with Spin Magazine. The only time my name ever appeared in Spin is when we took out a full page ad. They donít give a shit about me and thatís fine.
Truth be told, my whole career has been based on underground support and a cult following and Iím fine with that, because that means we a have real solid foundation. I have nothing but foundation. All of my bricks are bricks, there are no compromising points. As long as you keep your eye on the ball, do a quality show, and put out a quality record, those things stay with you.
I couldnít agree more! Youíve basically done this without the benefit of a major crossover radio hit. Itís all about the body of work. Playing what you want to play instead of what some corporate spin doctor wants you to churn out.
Yeah, thatís true. Thereís no record company, thereís no A & R guy. Thereís none of that other stuff. Itís just us.
That song has been a little bit debated. Some seem to really like it though.
Yeah, itís definitely done in the style of Gary Moore.
I donít know if itís any better or any worse. At the end of the day, I think it is some of the strongest writing Iíve done in a while and its also one of my deepest records. As far as the songs goÖ The songs have a story behind them. They donít really meander along in the same kind of cliche. Iíve made 12 records at this point, so I donít know. I couldnít tell you. Itís pretty subjective, I guess. Some people are loyal to the first twoÖothers are loyal to some of my other records like the John Henry stuff and Sloe Gin. Everything is different and has a different viewpoint.
Oh yeah, you can get a different answer on the same day from the same guy! Nothing can be universal you know.
I have a 59? Les Paul Sunburst thatís my favorite. It just responds to everything you do. Thatís the thing. Itís just one of those guitarsÖ The Sunburst guitars were really special. They had a great tone, a really great tone. I have over 300 guitars but out of all of them, that one is definitely my favorite.
Oh yeah. Heís wicked! Heís really good. I just saw him the other day in Milwaukee.
Hereís what I would say: you have to go and carve out your own niche. Its never the same way twice. As far as listening to music, everything! As much as they can. If they are a blues based player they need to listen other types of music. Non-blues music as well. At the end of the day you canít just listen to one type or style of music and be a well rounded musician. You have to kind of cross-pollinate. I think that is the real key.
I am a total Bad Company fan!
No tattoos or piercings. I have an aversion to pain.
Thatís a good question, actually. Truth be told, the motivation was getting into the kind of music I liked, and what keeps me there is, I believe in my heart of hearts, that the blues will have one more if not many more renaissances, but people have to open their minds a little to what the definition of that is. You know what I mean? Look at it this way: like a car has changed from 1930 to 2011. Some cars have videos, some Lexusí will parallel park themselves. So there is a huge difference between a 1939 Plymouth and a 2009 Lexus. Itís kind of the same way with blues music. This is what it sounds like now. I think a lot of time you hear people say things like, ďThat ainít the blues.Ē Truth be told, what is it? You define it, then! And donít say Muddy Waters and donít say Robert Johnson! True, that is the blues but Zeppelin is just as much the blues as those guysÖ so is B.B. King and John Mayall, who have a lot in common as well, they just interpret it in a different way. Thatís what keeps me in it; it gives me the inspiration to try to shake things up a little bit.
Once again, all this categorization of it dilutes the initial concept of what the blues was. What you gotta do is get involved in it and get excited about it. Thatís how this music will survive for another century. It just dies on the vine if the old generation hangs on to it with all their might and there is nothing left to build on.†For a blues artist now, if you are going out and playing nothing but blues clubs, there arenít that many to play. Thereís nothing there.
They just like the music either way, they arenít categorizing it, they just like the song, and I will take that more than anything.
I love Jethro Tull, and Iím good friends with Ian Anderson and his son. They are one of my favorite bands. Itís tough because a lot of the bands are playing all over the park and a lot of them are playing at the same time. Even my landlord Joe Elliot †[from Def Leopard] was there last year, but Festivals are hard sometimes to get the cross pollination going, because they are so spread out.
Thatís what I do during the day when Iím bored!
I donít think itís the big storesí fault, and this comes from someone whoís father opened up a Mom & Pop guitar shop. I believe necessity is the mother of invention, and people want a cheaper guitar and they are going find the cheaper place. That comes along with a capitalist society. Sometimes businesses price themselves out of the game and you cannot compete with the bigger chains. A Mom & Pop shop can compete, but they have to find a niche. They are not going to be able to go head to head with the chain stores on a new Gibson or Fender. They have to get out and hustle on some used gear or collectible gear. They need to focus in on stuff that chains donít do. When the little guys get lazy is when they go out of business. Thatís what happens. My father did the same thing. He was in a niche market. He was in the collectible market where you are paying $25-30 grand for a guitar and make two grand. If you make a mistake, it costs you ten grand. Wasnít a solid model. Gotta be careful.
At this point, I mentioned to Joe that I have a radio show and would like a release to play some of his music. He said you have the release recorded right here.†So he gave me permission to play anything I want of his on the air!
Itís cool! For the first couple weeks, I didnít really understand what we were even doing. [laughs] But now we are close to 6000, (Over 6000 now,) and itís like Facebook with my picture on it. It the same kinda vibe. We do a lot of special things for them, and they in turn have really done a great job for us!
Joe: Iím looking forward to the Paramount, it will be wicked! I appreciate you doing this too!